Real color systems build real trust.
Trust starts when your product doesn't hide.
In a world of ordinary products, be remarkable, boldly distinctive and impossible to ignore.
For product leaders whose color system is costing them—what if it could do the opposite?
Example scenarios: who this could help and how
Three ways it goes wrong. Three ways it could go right.
Real problems. Here's how I could solve them.
Healthcare SaaS: Could recover $2M+ from color confusion
When healthcare platforms experience accessibility failures, user errors in patient data entry lead to costly mistakes and compliance risks. What if that bloated color system—dozens of tokens, no clear intent—could become a lean set of semantic color intents? The Intent-Driven Color Model™ is built for that. Imagine fewer errors, fewer support tickets, and compliance that actually passes.
When healthcare platforms experience accessibility failures, user errors in patient data entry lead to costly mistakes and compliance risks. What if that bloated color system—dozens of tokens, no clear intent—could become a lean set of semantic color intents? The Intent-Driven Color Model™ is built for that. Imagine fewer errors, fewer support tickets, and compliance that actually passes.
Financial Services: Could save $180K in development costs
When fintech companies have 120+ color variables with no clear naming, dev teams spend 40% of sprint time resolving inconsistencies and merge conflicts. What if all those variables could speak one language—and handoff stopped eating the sprint? The Intent-Driven Color Model™ is built for that. Imagine dev costs dropping and color-related bugs disappearing.
When fintech companies have 120+ color variables with no clear naming, dev teams spend 40% of sprint time resolving inconsistencies and merge conflicts. What if all those variables could speak one language—and handoff stopped eating the sprint? The Intent-Driven Color Model™ is built for that. Imagine dev costs dropping and color-related bugs disappearing.
E-commerce Platform: Could 3x conversion in checkout flows
When B2B marketplaces use inconsistent button colors, users get confused about primary actions. Cart abandonment skyrockets. What if every color had a job—and the next step was obvious? Strategic color psychology is built for that. Imagine checkout completion climbing and "which button?" support calls falling.
When B2B marketplaces use inconsistent button colors, users get confused about primary actions. Cart abandonment skyrockets. What if every color had a job—and the next step was obvious? Strategic color psychology is built for that. Imagine checkout completion climbing and "which button?" support calls falling.
Why Most Fail
They protect themselves with safe, generic choices, skipping authenticity, aiming to fit in.
They start with features, not feeling.
Perfection hides. Courage connects. Average vanishes. Remarkable spreads.
Services
From "everyone picks their own blue" to one system everyone trusts. Here's how we get there.
Color Intent Strategy
Defines what each color is for, not just what it looks like.
Why it matters
Stops opinion debates and creates shared rules teams can follow.
Outcome
Clear color roles. Faster decisions. Better accessibility.
Intent-Based Design Systems
Builds design systems driven by color intent, not palettes.
Why it matters
Most systems fail because rules aren't clear.
Outcome
Durable tokens. Shared language. Systems that scale.
Product Design Validation
Checks that the color system works inside real screens.
Why it matters
Systems fail when they break under real UI states.
Outcome
Confidence the system holds up before launch.
Implementation Support
Helps teams apply color intent in code and tokens.
Why it matters
If developers struggle, the system won't stick.
Outcome
Cleaner tokens. Faster adoption. Fewer workarounds.
Intent Alignment
Aligns color meaning with real user needs.
Why it matters
Users shouldn't guess what color means.
Outcome
Clear states. Fewer errors. Stronger trust.
Brand → Intent Translation
Turns brand colors into usable system rules.
Why it matters
Brand palettes don't scale on their own.
Outcome
Consistent brand without breaking the system.
How It All Connects
Strategy → Validation → Implementation → Scale
Color becomes a system teams trust, not a choice they debate.
Ready to discuss which services fit your needs?
Common scenarios that cost millions
Every product leader hears these. Few realize the true cost until it's too late.
"We'll fix the colors after launch"
Now your color debt costs 10x more to fix. Every feature request breaks something else. Your team is stuck.
"Our designers can handle it"
Without a system, you get 47 shades of blue, zero consistency, and $180K/year in revision cycles.
"Users won't notice bad colors"
They won't tell you—they'll just leave. 67% of B2B buyers abandon apps with confusing interfaces.
"This rebrand will be quick"
Six months later, your team is still updating hardcoded hex values. Legal threatens delay. Board asks why.
You're not alone. Every product leader at scaling B2B SaaS companies deals with this.
The difference? They act now—before the board asks why.
Is this for you?
I work with specific people on specific problems.
Some are in the first column. Some in the second. Which one are you?
✓ This is for you if:
- You have a design system (but it's not working)
- You're scaling and don't have a design system yet
- Color confusion is costing $100K+/year in support tickets
- Designers and engineers fight about every color choice
- You've failed accessibility audits or lost contracts
- You need to prove design ROI to leadership
- You're a product leader at a B2B SaaS company ($5M-$100M ARR)
✗ This is NOT for you if:
- You just want a 'color refresh' or rebrand
- You think color is purely creative work
- You're looking for the cheapest option
- You're not ready to invest in strategic transformation
If you're in the first column, let's talk. If you're in the second, I'm not the right fit—and that's okay.
How much is color confusion costing you?
Most product leaders underestimate the financial impact. Enter your numbers to see the real cost.
Your Current Situation
Revenue Impact
Support Ticket Costs
Lost Revenue Opportunity
If clearer color increased conversion by just 1%
Total Annual Cost
$6,022,500
This is what a broken color system costs you every year. And this is a conservative estimate.
Note: This calculator uses industry averages. Your actual costs may be higher when factoring in developer time fighting color tokens, failed accessibility audits, and lost contracts.
See those numbers? That's why my clients typically see 5-10x ROI in the first year.
The Intent-Driven Color Model™ doesn't just fix symptoms. It eliminates the root cause.
Contact and Connect
What happens next is up to you.
Starting with why, because people buy why you do it, not what you do. Building remarkable through authenticity and heart. Let's connect.
Let's Start the Conversation
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If you'd prefer, you can also contact me directly via email: me@corianoharris.com.
I price the results you get. Selective for high-impact.
Starting with why:
People don't buy what you do, they buy why you do it.
Ibelieve being real creates real trust: showing up as your real self, not hiding behind a mask.
Color is the first thing people notice, creating calm, understanding, and belonging in less than a second.
That's why I build experiences where people feel seen. They choose you with confidence. They tell others about you. And you drive measurable revenue.
