The Hidden Cost of Generic Blue

Users trust it. And forget it instantly. It's like meeting someone at a party who's perfectly nice but has the personality of a beige wall. You'll never remember their name.

Teams keep choosing it because it passes color accessibility checks. Stakeholders rarely object. The meeting ends faster. But your product suffers.

Your product blends into the SaaS crowd. Your brand becomes interchangeable. Your UI doesn't tell a story—only instructions.

Generic blue isn't bad design. It's unopinionated design. And unopinionated design is expensive over time.